...when the Lexus team was designing the car, the entire team spent three months living in luxury in southern California, just to feel what their customers felt. They learned that luxury cars were not transportation, they were a safe sanctuary and quiet escape.
- How does Toyota Do It?
In a final design process, customer's angle is needed. The Decision Hall has a roof that opens and closes. When the roof is opened, the design of the model, which is placed on a turntable, can be studied under natural light from every direction despite the indoor location. The facility also has special lighting that allows the model to be viewed in conditions close to natural light on rainy days and at night.
The facility also has virtual display capabilities. On the screen, an image of the actual vehicle is projected. This makes it possible to study the design of a number of vehicles at the same time.
Viewing vehicles in natural light. Viewing vehicles digitally. Regardless of the method used, the most important thing is to see things from the customer's viewpoint.
- Decision Hall, Design Works, Toyota Design
